Thao Phuong

INTERVIEW

Textile Seekers Founder
& Design Director at Silk Laundry

DATE: 04 ⁄ 09 ⁄ 2024

EVA & THAO

             “Satisfying my curiosity has always been so important to me, my growth and my evolution as a creative .”

BARCELONA

YOUR IDEAL WAY TO START YOUR DAY?

        I’m the first to admit that I don’t always make the time to do so, but an ideal morning would definitely include at least fifteen minutes of meditation and some kind of workout - be it yoga, stretching, or strength training with weights. This would then ideally be followed by a leisurely, slow walk with my dog to a beloved cafe, where good coffee is served.

WHEN DO YOU FEEL CREATIVELY MOST FULLFILLED?

        Like most people working in creative industries, there’s something deeply fulfilling about seeing a project really come to life, taking shape and growing its wings - whether it’s a new garment or a concept board that’s coming together, it’s always utterly exciting. That process, from the first inkling of an idea through to the final prototype is what drives me and so many others, and will hopefully continue to do so forever.

HOW DO YOU MOVE THROUGH MENTAL OR CREATIVE BLOCKS?

        Mental blocks are an inevitable part of any creative process, and they’re often a reminder that the thing you’re creating requires real effort and mindfulness in order to come to fruition.

 By tapping out of the task at hand for a while, taking a long walk or using it as an excuse to see friends - either for a general chat or to bounce some ideas off - always helps my mind settle and refresh. It’s also a great excuse to step out in search of fresh inspiration, to visit a museum, gallery or library, indulge my senses in a good meal, or to simply pause and let my thoughts wander for a while.

WHAT DOES GROWTHMEAN TO YOU?

        Growth isn’t merely a physical or tangible concept. It’s an intuitive state of being, a mindset, and something to constantly strive for and actively make happen. The opposite of growth is stagnation, which is also the antithesis of creation.

WHAT RESOURCES, TOOLS AND PRACTISES WORK FOR YOU TO SUPPORT YOUR GROWTH?

        Satisfying my curiosity has always been so important to me, my growth and my evolution as a creative. It’s so important to seek out the unknown, delve into research and hunt down inspiration, whether that’s in great art and literature, or simply in the mundanities of real life and our immediate surroundings - there’s so much to uncover, and it doesn’t arise without actually getting out of your comfort zone and embracing new experiences without any preconceptions. We all know it to be true: sometimes the only way to really grow is to work through discomfort, make important mistakes, and not put pressure on yourself to be any kind of expert in the subjects you dive headfirst into.

I also believe in the power of mentoring and mentorship. This is such an important practice for me, as the exchange of teaching and learning has so often helped me reflect on my knowledge (and the gaps in my knowledge!) and set future targets.

WHAT ARE YOU CURRENTLY READING?

        I’m absolutely one of those people who tends to have two books on the go at the same time, and I’ll admit I often judge a book by its cover - the visual impact definitely makes a big difference for me! Right now, I’m enjoying Klara and the Sun - a novel by Kazuo Ishiguro. I bought this back in 2020, and am only just now getting into it. I’ve also just finished In Praise Of Shadows by Junichiro Tanizaki. It’s an essay on aesthetics by a Japanese novelist, exploring architecture, jade, food, and even toilets, all coming together to unveil an acute sense of the use of space.


“Growth isn’t merely a physical or tangible concept. It’s an intuitive state of being, a mindset..”

THAO PHUONG


WHAT ARE YOU MOST PROUD OF?

        Since the start of this year, I’ve thrown myself into teaching. I’ve been volunteering as an English teacher for four students through an NGO based in Vietnam, and it’s given me an immense amount of joy. Simply sitting down for an hour a week, and being able to offer that space with them to converse, build their confidence in communication, and even work on vision boards together has provided so much motivation for my own work.

WHAT ARE YOU CURRENTLY WORKING ON?

        I work full time as the Design Director for Silk Laundry, and I also manage my own project, TextileSeekers. Currently, I am involved in launching a brand new venture: Objects by TextileSeekers, which presents a selection of carefully curated items that highlight provenance, craftsmanship and artisanal community heritage. Our first collection is a beautiful range of artisanal combs and hairpins, crafted in Vietnam from bone, shell or horn - and this exclusive and limited run of creations kick-starts Objects by TextileSeekers exactly as we intend to continue: as a definitive pushback against mass consumption, and the pressures put on tribal communities to produce more than they can sustainably manage.

WHAT INSPIRES YOUR CURRENT WORK?

         In a word: people. I’m endlessly inspired by artistry, the creative drive of artisans and craftspeople all around the world, and the incredible people I’ve met on my travels and who I can call my friends. Textiles - their history, their tactile storytelling, the symbolism and folklore woven through them - have always been a significant inspiration, and I’ve been fortunate enough to travel extensively both in my personal and professional life, exploring cultures and being fascinated by the day-to-day lives of people across the globe.

WHAT CHALLENGE(S) ARE YOU CURRENTLY FACING?

        As any founder of a new startup will tell you, there are always challenges involved in every project, especially when you set ambitious goals for yourself. From the necessities like managing my time, overseeing cash flow and keeping commitments, to simply finding the balance needed to juggle everything by yourself… It's a continuous learning curve, and I’m still educating myself on the importance of not taking on too much, and not always saying ‘yes’ to everything. Having the confidence to say ‘no’ is an important life lesson, and one that often ends up being the better option for everyone involved. In fact, being pragmatic, setting boundaries and knowing your limitations often present new opportunities for creativity.

HOW WILL YOU OVERCOME THIS CHALLENGE(S)?

        I am quite an organised, methodical person - I do like a good to-do list to tick off with each goal reached. I’m a firm believer in making sure to set detailed priorities, and to include ‘me time’ on any agenda that’s being set. Burning out is always a risk on the horizon, but I’ve learned to mitigate this danger by seeking support and guidance from experts, and to make conscious check-ins along the way to ensure I’m on the right track

As an entrepreneur, I’ve learned that you can’t (and shouldn’t) be doing everything yourself. Your goal should be to grow your projects, and that evolution often involves stepping back and making use of the skills and experience of those in your network.


“Textiles - their history, their tactile storytelling, the symbolism and folklore woven through them - have always been a significant inspiration

THAO PHUONG


YOUR MORNING AND/OR NIGHTTIME RITUALS?

        I try to cook dinner at least three or four times a week, as I find this is a wonderful way for me to engage my senses while unwinding and disconnecting from my day. That sensory involvement is so important for my relaxation; I love to bring candles and incense into my daily rituals to ground myself, dimming the lights and embracing simple pleasures like a long, warm shower, gua sha or comforting soft sleepwear.

I also occasionally indulge in doing as little as possible - I’m very much an evening person, but sometimes I’ll read and listen to podcasts, and sometimes I’ll do nothing but allow myself to lie down, ponder and daydream.

YOUR FAVOURITE WELLBEING / SELF-CARE PRODUCTS?

        Wellbeing for me involves regular meditation, working out or practising yoga at least two or three times per week. Spending time with good friends, laughing, sharing stories and enjoying meals together is really important. I also try to luxuriate every now and then with a massage, and enjoy body oils, balms and my hinoki incense sticks.

WHAT RELAXES YOU? HOW DO YOU CALM YOUR NERVOUS SYSTEM?

        If I could stay at home every day and hang out with my dog, that would be wonderful! I find working with my hands - whether that’s painting, sculpting or writing - also keeps me calm and centred. So much of my daily work is about control, perfectionism and fine details, so doing anything with my hands is deeply freeing. It’s another form of meditation, for sure.. 

WHAT EXCITES YOU ABOUT THE FUTURE?

        Travelling, working closely with communities to support them and keep their artisanal traditions alive - that connection and authenticity always feels right to me, and keeps me excited about what the future might bring. It’s what drives my projects, including Objects by TextileSeekers, and it’s where my passion truly lies.



 “I also believe in the power of mentoring and mentorship. This is such an important practice for me, as the exchange of teaching and learning has so often helped me reflect on my knowledge and set future targets.

CONNECT WITH THAO:
@TEXTILESEEKERSTEXTILESEEKERS.COM


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